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Mar 1, 2024

Legacy brands are hard to replace. Consumers trust these products, often because flavor, texture and mouthfeel are known and reliable. And, yet, they’ve also shown an increasing willingness to swap familiar snacks and libations with those that are lower in calories or sugar and promoted as better-for-you. That dynamic...


Feb 27, 2024

An innovative brand of high-protein, low-carb and vegan ramen, immi defines disruption. Known for its neon-yellow branding and unconventional social marketing, immi launched in 2021 and has developed a loyal community of consumers who view it as a healthier option than traditional ramen.

Available in six varieties, immi...


Feb 23, 2024

Mushrooms are having more than a moment. But how far can fungi go? The hosts discuss the potential for “magic” and functional forms of the trendy ingredient. They also riff on a prediction that cannabis drinks could be “the most common weed consumption method in the next 5-10 years,” deride overly enthusiastic...


Feb 20, 2024

If it feels like you’re navigating constant shifts in how retailer buyers measure traction and determine metrics for success, you’re not alone. Jason Burke, for one, has been wrestling with the issue for years.

Jason is the founder of The New Primal, a better-for-you meat snack brand that debuted in 2013, and...


Feb 16, 2024

On the heels of its well-received Super Bowl ad, Poppi is getting a lot of attention. According to a report in Bloomberg, the mid-calorie, prebiotic soda brand is rumored to be an acquisition target, a topic the hosts discussed in the episode. They also chatted about Coke’s new Gen Z/TikTok-inspired “Tears Of Joy”...