Aug 27, 2019
The poet Ralph Waldo Emerson wrote that “life is a journey, not a destination,” an adage that would seem to have particular meaning to Dave Burwick. Over the course of his thirty-plus years in the beverage and wellness industries, Burwick has been a soda marketer, helmed a legacy diet company, led a cult coffee brand, and, today, heads the best-known name in craft beer. The collective experience has shaped his perspective on personal ambition, business strategy, enduring trends and leadership, all of which Burwick discussed in a wide-ranging interview included in this episode.
Show notes:
2:16: Interview: Dave Burwick, President/CEO, Samuel Adams -- In an interview recorded at Samuel Adams headquarters in Boston, Massachusetts, Burwick discussed growing up in Worcester, Massachusetts, and attending Harvard Business School. He also spoke about why he chose to work at PepsiCo over Microsoft,the company’s work culture, how he managed relationships at the soda and snack giant, and why he decided to leave the company after 20 years and join Weight Watchers as its North American president. Later, he talked about the complex interview process to become the president and CEO of Peet’s Coffee, how the company “scaled cult,” and why M&A was key to its innovation strategy. He also discussed his current role at Samuel Adams, the challenges facing craft beer and why he believes that the company’s Truly hard seltzer brand will eventually be bigger than its flagship beer.
Brands in this episode: Samuel Adams, Truly, Pepsi, Peet’s, Starbucks, Krispy Kreme, Panera Bread, Intelligentsia, Stumptown, Keurig, Revive Kombucha